Chin chin

Having said all that about brand and no product, this is more of a "and why not?" idea. As it happens, I know just the producer for this and the branding and positioning just seems to work...I think.

Loopy

I've no idea why this occurred to me (some time ago now) except that I was looking at some stock photography and playing with some photoshop effects and text.
It struck me as a creative brand - but it's clearly not 'blue sky thinking'.

Buy Soap. Geddit?

Okay. I was just thinking about all the doodles I do concerning brands that might be, I thought I should record them somewhere. They are mainly just graphic ideas that come to me as I browse and ponder, but they may also contain the seeds of a business idea.
Publishing them like this means I'm also establishing copyright...so...so...watch out.
Of course, it also means they are that much easier to copy. Should anyone feel desperate enough.
If it goes well, I might even invite contributions.